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Fighting to Remember

June is Alzheimer’s & Brain Awareness month. This month is particularly special to me because my mother was a victim of Alzheimer’s. With respect to all other illnesses, Alzheimer’s is one of the most traumatic and life-altering illnesses out there. I often hear people say, memories last a lifetime, I will never forget you, I…

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Should Your Business Implement a Summer Dress Policy

Summer is here, and employees are inclined to wear clothing — shorts, sheer tops, mini skirts — that may be inappropriate for the office. The result can be an increase in inappropriate behavior. “Every business should have, at the very least, some written dress code in their employee handbook or policy manual so that employees…

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The Year of Yes

It would be an understatement to say that I love Shonda Rhimes. She has truly broken through glass ceilings and I have a tremendous amount of respect for her. Needless to say, when she published her book, The Year of Yes, I was beyond excited to read it. The book shed so much insight into…

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Behind the Scenes of a Conference Call

Have you ever participated in a conference call and had to deal with those frustrating entrance and exit tones? Well, I certainly have. However, it’s not just the tones, participants also have to deal with bad connections, dogs barking in the background, babies crying, and other distracting noises. As much as I prefer meetings via…

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Trends In Social Marketing

Trends in social media continue to evolve and new platforms are popping up everywhere. With more than two billion people using the Internet and this number growing by the day, it is difficult to fathom how to keep so many people engaged. Social networking users alone spend an average of 3.2 hours per day online.…

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Inter-Generational Marketing

Did you know that Generation Z is tech savvy, while Generation Y is super confident, diverse, liberal and more hands-on than Generation X? When targeting different generations, marketers need to understand their audience and adjust their marketing tactics, since each generation has unique expectations and lifestyles, which in turn will influence their purchasing behaviors. As…

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The Rewards of Mentoring

In January 2002, The Harvard Mentoring Project, MENTOR, and the Corporation for National and Community Service implanted the first National Mentoring Month. Mentoring is not only fostered and encouraged during National Mentoring Month, it is also a time to thank mentors and encourage others to take on mentoring roles. The NYWICI Foundation understands the importance of mentoring. Since 2009,…